Al dipent di nô
Al dipent di nô is an information and awareness-raising campaign devised by ARLeF and launched in September 2019. It aims to encourage the inhabitants of Friuli, especially the young people, to nourish and promote the Friulian language deliberately speaking it in their everyday lives.
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The slogan of the campaign underlines the concept that every individual has a part to play in bringing the language to life and guaranteeing a future to this age-old cultural heritage. ARLeF invites everyone to respond to this challenge, so as to give new life to the Friulian language, ensuring it continues to evolve day by day. The message is conveyed by means of a multi-channel campaign covering TV, radio, print media, web and social media. This is supplemented by advertising placed on urban and suburban buses in Udine and its province, and posters in the railway stations of Udine, Gorizia and Pordenone, as well as a few shopping centres. This integrated communication is addressed to a broad audience, both in terms of age and place of residence, covering the whole Friulian-speaking area in the territories of the former provinces of Udine, Pordenone and Gorizia. In addition, the campaign is designed to draw attention to ARLeF and its services, provide information on the language and its protection, and spread the use of many different information technology tools created in order to promote the use of the Friulian language in the new media.
VIDEO ADVERT
Some of the characters appearing in the video advert return here, individually or in groups, to launch the message “it’s up to me”, “it’s up to you”, “it’s up to us”, reminding the general public that each of us has a part to play in keeping the Friulian language alive every day.
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Situations, people and places interweave and follow one another: the advert invites the viewer to reflect on the personal and collective responsibility to keep the language alive – a responsibility that is also the common theme uniting the short stories acted out; each of them shows the characters at the very moment when they become fully aware that the achievement of their goal lies in their own hands.
ADV
This campaign takes the form of several adverts in the main daily, weekly and monthly print media in the Friulian-speaking zones and cross-device banners on online information portals.
MOTION GRAPHIC
Designed to publicise the services ARLeF offers and provide information on the language and its protection.
What ARLeF is and what it does
Agjenzie Regjonâl pe Lenghe Furlane is a public body that implements activities related to the protection and promotion of the Friulian language
Friulian language
Where and how many people speak it and an outline of the protection measures